Using the BCG Matrix template created in PowerPoint, you can
illustrate the relationship between product life cycle and the cost experience
curve.
The task of this model is to classify a
company's portfolio of products or product groups (strategic business units) in
a matrix with the two criteria "relative market share" and
"market growth". These two criteria are regarded as the main success
factors of a strategic business unit. According to the classification of a
company's products into the four matrix fields, a distinction can be made
between junior products, star products, cash products and problem products.
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